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Every day in practice we make recommendations for our patients.

Hopefully, these recommendations are based on what is best for them and best for our practices.

The financial success of your practice is heavily dependent on making strong recommendations for your patients without assuming what they are willing or aren’t willing to pay.

I have two interesting experiences related to this, where assumptions were made and broken.

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Lance Bloom
Dr. Lance Bloom is a native of Colorado. He obtained a bachelor of science degree at Brigham Young University–Idaho and then went on to graduate as part of the inaugural class at Midwestern University–Arizona College of Optometry. He currently practices in Colorado. He really enjoys his patients, who consist of a large pediatric and Spanish speaking population, where he performs exams in both English and Spanish.