Justin Bazan, OD, a 2004 SUNY grad, is the owner of Park Slope Eye in Brooklyn, N.Y., which he established cold in the summer of 2008. He pioneered the use of social media as a marketing tool to help build a successful practice. Dr. Bazan is a recognized international speaker, with an emphasis on practice management, both in the eyecare industry and small business world. He is an avid industry writer and is a regular columnist Optometric Management and Optometry Times. He holds several industry positions including spokesperson for The Vision Council and academic consultant expert for Bausch and Lomb.