Associate Editor, Practice Management & Holistic Wellness for odsonfb.com. Dr. Bryan M. Rogoff has a unique background in areas of holistic eye care, business management and healthcare reform. His experience spans both the corporate, and private sectors and continues to specialize in clinical management and operations, market trends, industry analysis, healthcare strategy, and high-level negotiations. Currently, he serves as a consultant for the FDA as well as other industry partners, President of the Maryland Optometric Association, and reviewer for the Council on Optometric Practitioner Education, as well as lectures nationally on topics ranging from blue light, holistic healthcare, to all aspects of practice management. Dr. Rogoff offers consulting services for private practice and industry relations at www.eye-exec.com, and can be reached at firstname.lastname@example.org.