How do you price contact lenses?
With all the big box retailers and commoditization of contact lenses, optometrists are having to lower their prices to compete. This got me thinking, “How do most optometrists price contact lenses?” In retail, such as selling clothing in Nordstrom or furniture at IKEA, items can be marked up 2-3x their wholesale cost. Back in the good ol’ days, contact lens pricing was similar. Now, it is difficult to mark up contact lenses 2-3x due to the competition.
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