What took eyewear licensors so long?
When I first started in optical, one thing struck me as strange about the industry: it was the only fashion related category in which the biggest selling brands were all licensed. Many of those licenses were worth tens, if not hundreds of millions of dollars over their duration.
But why don’t those licensors just start making and selling their own product? Although it’s true that building a distribution network is difficult and expensive, the fashion houses licensing the brands weren’t hard up for capital or know-how. It seemed like a no-brainer.
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