Running a medical eyecare office has become more challenging, with greater competition from online retail and optical chain-store providers. Understanding gross revenue versus net revenue has never been more vital. Once you understand the difference between these two metrics, you will be able to better strategize how to become more profitable, including how to better invest in your office to improve patient care.
As the owner of an independent practice, who now also serves as a consultant for other practices, I find that ODs often have a misconception about which of these two measures of financial gain they should focus their energy on.
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