Congratulations! You have just graduated and are eager to make a difference in your chosen profession of optometry and to embark on the road to a rewarding career. Congratulations! You have built a successful optometric practice and are enjoying the fruits...
Is this your reality? Like most business owners, you undoubtedly spend countless hours mulling over whether or not your practice is running at its full potential. You consciously dart from one department to the other, entertaining your inherent curiosity with...
The warranty pitch Most of us are familiar with the warranty pitch we get when we purchase something like a printer, a TV or a new refrigerator. The companies that sell these products have spent a lot of time and...
A third year optometry student has spent most of the last year developing the app called OpTranslate. This app will help OD's translate during an eye exam for non-English speaking patients. The app can currently translate 4 languages and...
Reputations can be brutal Reputations can be brutal, and at times they can be impossible to live up to. I know none of us like to think back that far, but remember the days of high school when someone’s reputation...
A new OD is asking for advice from the community. What are the pros and cons of signing a contract? They have heard not to do it, but look for feedback from those who have been through the experience. Read...
Every day in practice we make recommendations for our patients. Hopefully, these recommendations are based on what is best for them and best for our practices. The financial success of your practice is heavily dependent on making strong recommendations for...
Kendall Jenner and the public relations debacle Kendall Jenner could not save the recent Pepsi and United Airlines public relations debacle that demonstrated the power of the people, especially when the people are angry.  The escalation of these two events could...
Being the boss in the office is hard! I guess the atmosphere that I've tried to create here is that I'm a friend first and a boss second, and probably an entertainer third. -Michael Scott, The Office Being a boss is hard.  I...
What is your sick policy for staff and patients? Do you follow the same rules as to when is too sick to be in the office? An OD has a patient come in that is sick with the flu....

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