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Full Name: Athena Brasfield, O.D. Name of Practice: Coachella Valley Optometry Setting: Independent O.D. practice Location: Greater Palm Springs Area High School Attended: Corona Del Mar HS College Attended: UC Santa Barbara Optometry School Attended: UC Berkeley Tell us something interesting about yourself: I don’t really...
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We have all received an abundance of emails from Doctors, retail outlets, online shopping, shipping services, etc. The stream of messages regarding COVID-19 seems endless. As we enter into the next 30 days of COVID-19 uncertainty, I am writing...
On this episode of the ODs on Facebook Podcast we take a look at the past, present, and future of private equity in eyecare. Private equity has no doubt been the subject of intense discussion in eyecare recently. This...
Although optometrists have traditionally been apprehensive to adopt telemedicine or deliver remote diagnoses, the current shelter-in-place precautions due to COVID 19 call for healthcare providers to adapt. If you have established patients with red eyes or injuries during this...
You know that thing that you’ve been struggling with? That thing that you’ve determined will not beat you in 2020? This is YOUR year to finally get it done. I have struggled with weight and fitness for what feels like...

Full Name: Stephanie L. Woo Name of Practice: Contact Lens Institute of Nevada Setting: Private Practice - Specialty Contact Lenses only Location: Las Vegas, NV Date of Birth: 6-28-85 High School Attended: Lake Havasu High School College Attended: University of Arizona Optometry School Attended: Southern California...
This year I had the chance to attend Academy 2019 in Orlando, Florida and it was a wonderful experience. While I’m writing this article a tad late, I do hope that it will inspire both students and OD’s to...
The top five ethical dilemmas in medicine are breach of patient confidentiality, initiation of patient-doctor romantic relationships during treatment, malpractice and negligence, failure to obtain informed consent, and physician-assisted suicide. These are serious issues that are explored often in...
Two years ago I had a plan for the most amazing December, culminating in a week 52 that future generations would speak of in awe and wonderment. Of course, nothing in December in eye care seems to go as...
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