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In the land of optometry, peculiar characters have made appearances in the exam room. Unique as they come, each requires an individualized approach to the exam and treatment plan. Tales have been told about one or two of them,...
Are you looking for a way to increase second pair sales? Do you want to give your patients a reason to move into a premium lens? If the answer to either question is yes, consider Essilor’s Ultimate Offer. But...
Happy Valentine's Day! Your accountant is probably not the first person you think of on February 14th, but in honor of this holiday, I give you three key reasons to love your accountant: We enable you to make better business...

Full Name: Susan A. Resnick OD FAAO FSLS Name of Practice: Drs. Farkas, Kassalow, Resnick and Associates  Setting: Private Specialty group practice with 2 locations located in medical buildings; urban and suburban locations. Location: Manhattan and Long Island High School Attended: Forest Hills...
EVER WONDER WHY YOU’VE BEEN CHARGING THE SAME AMOUNT ALL THESE YEARS? SOME FOLKS STILL REMEMBER 29-cent gasoline and five-cent candy bars. It hasn’t been very long since 3 lbs of hamburgers sold for a dollar. The same house that...
Keep your payroll in order and your employees happy. If you're like most companies, whether you're an optometry practice, other commercial business or a not for profit organization, employees are your most valued assets. In order to attract and retain...
The end of the year is fast approaching! Here are some tips to help your year-end accounting process run smoothly. Planning ahead will ensure you have accurate and timely financial statements, facilitate tax preparation, and help you meet filing...
As a vision therapy and rehabilitation resident, I have the opportunity to work with primary care providers within New York and examine patients on a referral basis. Most referrals are due to an observed strabismus during an ocular wellness...
Standing desks may seem a little odd for a practice management topic, but don’t quit reading just yet! If you’re a practice owner and/or manager who is continually searching for new ways to innovate the workplace and potentially improve...

Welcome to the first entry in the “JJ DID TIE BUCKLE” series, where we apply military leadership traits to challenges in an eye care setting. Our first topic is Justice, a simple enough concept but one that is often...
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