In November of 2018, I spoke at EyeInnovate, an eyecare-focused marketing conference that was hosted in LA. My talk was on how SEO can benefit your business, and steps your business could take to improve your SEO.
This article feels...
If you’ve spent any kind of time looking into digital marketing, you probably know something about SEO. Some people like to position SEO as a highly complicated science, while others treat it like some kind of mystical art. The...
Facebook is still king of social platforms, but Instagram is one of the fastest growing social channels in 2018. With over 800 million users it is definitely a platform you need to consider for your eyecare business.
Instagram has so...
When I was asked to write this article for odsonfb.com, I decided to conduct an experiment. I was curious which ODs on Facebook posts received the most “reactions” from members, so I scrolled through approximately 300 posts. You might...
Having a current website for your practice is not an option it’s a necessity.
104 Million searches are done every month on Google relative to eyecare & vision. Not only do you need your website to show up, but you...
I love live training…always have. It’s so good to go to an event that teaches you something practical, new and energizes you to go back to work. It’s probably why I am so excited about EyeInnovate, the first marketing conference in...