The data is in and it is proof that SEO does matter. Putting up a website is one thing, but if your SEO is not maximized that website is not working for you like it should be. Review this...
It is so important that you have a good website and great SEO for your site. You need to take control of driving patients to your practice and this is a very informative article on how to do so. Read...

Show Your Sign!

Your sign can say a lot about your business. First impressions are everything so design your sign to really tell who you are. Here is a look at some creative signs in our industry. Read & Comment on ODs on...
ODs on Facebook members offer advice on dealing with negative Yelp reviews.  An OD starts a discussion after receiving a bad review. Do you have to pay Yelp? How do you know if this person is even a patient...
Advice from ODs on Facebook members on making the most of sales calls. It's not that Sales Reps are not wanted, it's just that they need to be respectful of our time and our patients time. A Rep that...
Is it necessary to take over a Yellow Pages account after taking over a practice from a retiring eye doctor? Are there any people left using the Yellow Pages or does everyone search online? Find out what other Optometrists have...
"Eyecare" or "Eye Care"? Which do you prefer? Is one correct? OD's weigh in! Read & Comment on ODs on Facebook  

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