In November of 2018, I spoke at EyeInnovate, an eyecare-focused marketing conference that was hosted in LA. My talk was on how SEO can benefit your business, and steps your business could take to improve your SEO.
This article feels...
If you’ve spent any kind of time looking into digital marketing, you probably know something about SEO. Some people like to position SEO as a highly complicated science, while others treat it like some kind of mystical art. The...
Facebook is still king of social platforms, but Instagram is one of the fastest growing social channels in 2018. With over 800 million users it is definitely a platform you need to consider for your eyecare business.
Instagram has so...
When I was asked to write this article for odsonfb.com, I decided to conduct an experiment. I was curious which ODs on Facebook posts received the most “reactions” from members, so I scrolled through approximately 300 posts. You might...
Having a current website for your practice is not an option it’s a necessity.
104 Million searches are done every month on Google relative to eyecare & vision. Not only do you need your website to show up, but you...
I love live training…always have. It’s so good to go to an event that teaches you something practical, new and energizes you to go back to work. It’s probably why I am so excited about EyeInnovate, the first marketing conference in...
Your sign can say a lot about your business. First impressions are everything so design your sign to really tell who you are. Here is a look at some creative signs in our industry.
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ODs on Facebook members offer advice on dealing with negative Yelp reviews. An OD starts a discussion after receiving a bad review. Do you have to pay Yelp? How do you know if this person is even a patient...
Advice from ODs on Facebook members on making the most of sales calls. It's not that Sales Reps are not wanted, it's just that they need to be respectful of our time and our patients time. A Rep that...
Is it necessary to take over a Yellow Pages account after taking over a practice from a retiring eye doctor? Are there any people left using the Yellow Pages or does everyone search online? Find out what other Optometrists have...