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“What really knocked me out was the cheap sunglasses!”  ZZ Top Is Warby Parker on your radar screen? It’s an easy model to disparage.  We can whistle past the graveyard and say, “Well, there’s no customer service, frames are cheap, and lenses...

“You just can’t take the effect, and make it the cause…..” The White Stripes Talk about a hot topic! Without much controversy on the OD side, our efforts at myopia control are gaining steam. The science is really cooking, and...
Let’s dive back into that mental health and optometry topic. The patient’s mental health, I mean, and not ours. Nationally, it’s been troubling to read about at least one suicide in the lasik post-op period. Most of us have...
I’m thinking that I don’t, but I love this movie quote. Let’s talk about the ups and downs of using humor in practice. My longtime dentist had played football at Princeton University. At my last exam, he told the story of how...
Let’s take a venture on the clinical side this month. A few columns back, I had described my interest in ocular inflammation. Dry eye and allergy certainly fit, but the internal inflammation and associated systemic diseases get my motor...
We are all looking to get an edge. These times are challenging, and we are all looking to get an edge. We buy or lease special equipment, comfortable furniture, and consulting services. We train and retrain ourselves and our staffs. Then,...
“Money……it’s a gas….” Pink Floyd Last month, I reviewed my own approach to building value in optometric practice. The goal is to get patients to return year after year, with their hopes of attaining the best current quality care and perhaps...
I recently fielded a case that made me wonder how well we deal with potentially serious medical cases. Neurologic diseases with ocular involvement, for example, get lots of attention but simply are not commonplace for those of us who...
How do you build value in your practice? It’s an open topic. There are probably as many answers as there are practitioners. The goal is to make patients feel that their visits have been more than worthwhile, and perhaps even better...
“That ain’t workin’...that’s the way you do it!” Dire Straits Last month, I described some tips regarding practicing optometry on an ophthalmology model. It’s worked for me, but not all of these ideas are for everyone. Many practices rely heavily...
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