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We all have some extra time on our hands, but it doesn’t mean we can sit around and wait. On the contrary, for many of us we need to act now to ensure our businesses survive this short-term crisis....
Myopia control isn’t rocket science; every OD who reads this has the clinical skills and education to not only correct myopia but to apply the latest science to help patients manage progression of myopia. Care of myopic patients is...
Insight into the Career of Optometry For Students, Young ODs and ECP’s Considering Optometry as a Career… If you are questioning your decision to choose Optometry as your career, have had second thoughts or experienced anxiety because of comments you’ve...
Our healthcare system is sick. We attempt to improve its condition through containing costs and maintaining the standard of care, however when costs are contained quality of care suffers and vice versa. Privacy, inconsistencies in record keeping, inefficient methods...
I sold my practice a week ago. I can’t believe I’m typing that; it’s not easy to admit. I have to keep pinching myself. 25 years of blood, sweat, and tears and I am no longer in the Captain’s chair....
There are several strategies for separating high performing opticals from others. At the top of the list are exceeding customer expectations, employing technically knowledgeable and talented opticians, great sales opticians and a well-designed, modern and well-merchandised optical space, not...
The Game Based on conversations I’ve seen on “ODs on Facebook” it appears many Optometrists aren’t clear on the value our State and National Associations bring to the table. So let’s play a game. We’ll call it "Bettering your Profession". The...
ODs on Facebook was established as a safe place to share clinical, practice management information and have a little fun, but not at anyone’s expense. It’s a place to network and get to know our colleagues, not just professionally...
These are some important questions to ask yourself as you consider modernizing your website and internet marketing for 2018. Is your website driving patients into your practice or is it more of an “online brochure”? Is it just a domain...
We all have brands we love and businesses we love to shop at, and the brands and businesses we love are usually those we are more likely to spend money on. Studying how we develop these brand loyalties can...
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