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The Game Based on conversations I’ve seen on “ODs on Facebook” it appears many Optometrists aren’t clear on the value our State and National Associations bring to the table. So let’s play a game. We’ll call it "Bettering your Profession". The...
ODs on Facebook was established as a safe place to share clinical, practice management information and have a little fun, but not at anyone’s expense. It’s a place to network and get to know our colleagues, not just professionally...
These are some important questions to ask yourself as you consider modernizing your website and internet marketing for 2018. Is your website driving patients into your practice or is it more of an “online brochure”? Is it just a domain...
We all have brands we love and businesses we love to shop at, and the brands and businesses we love are usually those we are more likely to spend money on. Studying how we develop these brand loyalties can...
Advertising on Google We all strive to elevate ourselves in search ranking on Google. In order to elevate yourself in Google, it’s important first to understand why Google favors one company over another in the organic listings. Let’s look at...
Solar eclipse viewing glasses Many of us have dispensed solar eclipse viewing glasses, but how many of us really know what to recommend and what not to recommend to our patients when it comes to viewing the solar eclipse directly...
Corporate culture is based on your company's core values Your corporate culture is responsible for maintaining high standards of care and running a successful practice. The first step in building the culture is to establish core values that are the...
Start thinking about retirement Looking back on my career (which is far from over) I realize I did a lot of things right, and the things I did wrong I did wrong like a rock star.  Which reminds me of...
How did odsonfb start you ask? “ODs on Facebook” started September in 2011 with a back-of-the-napkin concept to create a different kind of online eye care industry community. This online space would be less like a “forum” and more of...

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