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Our great PCO professor Harry Kaplan, OD once said, “If you aren’t getting sued, you aren’t seeing enough patients.”   Talk about food for thought! I’ve never known a colleague whose sphincters didn’t tighten...
So, how’s your continuing education going? Are you breathlessly excited about attending that next lecture? Probably not. I’ll go as far as to bet that you’re picking your next big meeting event based on location rather than course agenda. Or, nearby restaurants? Continuing education...

“What really knocked me out was the cheap sunglasses!”  ZZ Top Is Warby Parker on your radar screen? It’s an easy model to disparage.  We can whistle past the graveyard and say, “Well, there’s no customer service, frames are cheap, and lenses...
“It’s better to burn out than it is to rust…..”  Neil Young You’ve fielded the third pre-authorization of the day, two of which have been rejected previously. Your 4 p.m. appointment is 20 minutes late and insists on being seen. What else...
“Money……it’s a gas….” Pink Floyd Last month, I reviewed my own approach to building value in optometric practice. The goal is to get patients to return year after year, with their hopes of attaining the best current quality care and perhaps...
How do you build value in your practice? It’s an open topic. There are probably as many answers as there are practitioners. The goal is to make patients feel that their visits have been more than worthwhile, and perhaps even better...
“Climbing up the tower, just a boy, and his computer...”  Weezer’s “Feels Like Summer” A 50-year-old white male presented for a check on his new glasses, complaining that they just didn’t work. There was a cylinder change of a half diopter...
Now here’s a thought. Many ODs are brave entrepreneurs. A new location? Let’s evaluate, and go for it. Some new equipment at a high price tag? We’ll show our strength to the community, and it’ll be great. How about...

Feeling the Pressure? This month, let’s reflect on the advances in glaucoma care. Back in the Land Before Time and iPhones, circa 1983, our optometry curriculum included extensive work in glaucoma care. Excitement was high, in anticipation of the coming...
I sense that as ODs, we do not get much training or even discussion on the concept of clinical failure. We are taught treatments for a given pathologic process, and we initiate them. As interns, if we are lucky,...

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