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I’ve been doing some reading about how language develops and is interpreted, and I wonder how we might apply it to This Thing of Ours. One article talked about how my beloved Philadelphia accent is dwindling, as Millennials will have...
The following is a letter I have written to Mr. Michael Stenhouse, in response to his foundation’s video and testimony OPPOSING Rhode Island’s attempt to regulate tele-optometry in that state. The foundation is a political think-tank known as the Rhode...
Our great PCO professor Harry Kaplan, OD once said, “If you aren’t getting sued, you aren’t seeing enough patients.”   Talk about food for thought! I’ve never known a colleague whose sphincters didn’t tighten...
So, how’s your continuing education going? Are you breathlessly excited about attending that next lecture? Probably not. I’ll go as far as to bet that you’re picking your next big meeting event based on location rather than course agenda. Or, nearby restaurants? Continuing education...

“What really knocked me out was the cheap sunglasses!”  ZZ Top Is Warby Parker on your radar screen? It’s an easy model to disparage.  We can whistle past the graveyard and say, “Well, there’s no customer service, frames are cheap, and lenses...
“It’s better to burn out than it is to rust…..”  Neil Young You’ve fielded the third pre-authorization of the day, two of which have been rejected previously. Your 4 p.m. appointment is 20 minutes late and insists on being seen. What else...
“Money……it’s a gas….” Pink Floyd Last month, I reviewed my own approach to building value in optometric practice. The goal is to get patients to return year after year, with their hopes of attaining the best current quality care and perhaps...
How do you build value in your practice? It’s an open topic. There are probably as many answers as there are practitioners. The goal is to make patients feel that their visits have been more than worthwhile, and perhaps even better...
“Climbing up the tower, just a boy, and his computer...”  Weezer’s “Feels Like Summer” A 50-year-old white male presented for a check on his new glasses, complaining that they just didn’t work. There was a cylinder change of a half diopter...
Now here’s a thought. Many ODs are brave entrepreneurs. A new location? Let’s evaluate, and go for it. Some new equipment at a high price tag? We’ll show our strength to the community, and it’ll be great. How about...

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