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Let’s dive back into that mental health and optometry topic. The patient’s mental health, I mean, and not ours. Nationally, it’s been troubling to read about at least one suicide in the lasik post-op period. Most of us have...
If you’ve been following, you read the Dugout Dirt column of two months ago, regarding Rhode Island’s fight to reasonably regulate tele-optometry’s inroads into that state. For best results, read the article first: https://odsonfb.com/what-telemedicine-baseball. Here is a follow-up, in...
I’ve been doing some reading about how language develops and is interpreted, and I wonder how we might apply it to This Thing of Ours. One article talked about how my beloved Philadelphia accent is dwindling, as Millennials will have...
The following is a letter I have written to Mr. Michael Stenhouse, in response to his foundation’s video and testimony OPPOSING Rhode Island’s attempt to regulate tele-optometry in that state. The foundation is a political think-tank known as the Rhode...
Our great PCO professor Harry Kaplan, OD once said, “If you aren’t getting sued, you aren’t seeing enough patients.”   Talk about food for thought! I’ve never known a colleague whose sphincters didn’t tighten...
So, how’s your continuing education going? Are you breathlessly excited about attending that next lecture? Probably not. I’ll go as far as to bet that you’re picking your next big meeting event based on location rather than course agenda. Or, nearby restaurants? Continuing education...

“What really knocked me out was the cheap sunglasses!”  ZZ Top Is Warby Parker on your radar screen? It’s an easy model to disparage.  We can whistle past the graveyard and say, “Well, there’s no customer service, frames are cheap, and lenses...
“It’s better to burn out than it is to rust…..”  Neil Young You’ve fielded the third pre-authorization of the day, two of which have been rejected previously. Your 4 p.m. appointment is 20 minutes late and insists on being seen. What else...
“Money……it’s a gas….” Pink Floyd Last month, I reviewed my own approach to building value in optometric practice. The goal is to get patients to return year after year, with their hopes of attaining the best current quality care and perhaps...
How do you build value in your practice? It’s an open topic. There are probably as many answers as there are practitioners. The goal is to make patients feel that their visits have been more than worthwhile, and perhaps even better...

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