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In November of 2018, I spoke at EyeInnovate, an eyecare-focused marketing conference that was hosted in LA. My talk was on how SEO can benefit your business, and steps your business could take to improve your SEO.

This article feels like a continuation of that talk because the concepts I discussed at EyeInnovate were put into practice for one of our clients, and the results from those efforts have been nothing short of incredible.

Let’s take a look at Shady Grove Eye and Vision Care, and more specifically, how applying SEO fundamentals has transformed the online presence and visibility of this particular eye care practice.

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Trudi Charest
Trudi Charest is the Co-Founder of 4ECPs, a business resource company for eye care professionals. 4ECPs has six divisions – marketing, training, social media, job sites, payments & events. Trudi is well known for designing, developing and facilitating training and marketing programs to Eye Care Professionals across North America. Trudi is a Licensed Optician with over 25 years of extensive eye care experience. She also holds a Human Resource Management certificate from the University of Calgary. Her experience includes corporate training in retail optical, territory management for Bausch & Lomb, Clinical Consulting with Optos and VP of Training for Eye Recommend, one of Canada’s leading Optometric buying groups. She is an international speaker, author, industry consultant, and business innovator.

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