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I love live training…always have. It’s so good to go to an event that teaches you something practical, new and energizes you to go back to work. It’s probably why I am so excited about EyeInnovate, the first marketing conference in eye care. I have been designing some of the most progressive eye care events in North America for the last decade but never one solely focused on marketing. 

Why marketing? As you all know the competitive landscape in eye care is changing.  Along with the industry changes the consumer is changing. They don’t shop for eyewear or eye care the same way they used to. They have a lot of choices and they know it. Consumers are online and digital. How you connect, engage and convert them is a science and puzzle. This event is all about teaching the secrets to the puzzle. 

We have a great line up of speakers including Google, Yelp, YouTube and industry marketing experts, Dr. Alan Glazier (ODs on FB), Dr. Tanya Gill (We Love Eyes), Bill Gerber (OMG Marketing) & Cam Martel (SEO Simplified). A few other speakers to be announced yet but closing out the day is celebrity Randy Jackson from American Idol to talk about branding (sponsored by Zyloware). 

The event is being held at Skirball Cultural Center in Los Angeles on November 6, 2018. As a member of ODs on FB we are pleased to offer a special discount of $100 OFF registration with this code (4ECPS). To learn more or to register click on this link: We are also giving away a trip to LA & free tickets so make sure to enter!

Get Marketing & Be Great!

Trudi Charest
Trudi Charest is the Co-Founder of 4ECPs, a business resource company for eye care professionals. 4ECPs has six divisions – marketing, training, social media, job sites, payments & events. Trudi is well known for designing, developing and facilitating training and marketing programs to Eye Care Professionals across North America. Trudi is a Licensed Optician with over 25 years of extensive eye care experience. She also holds a Human Resource Management certificate from the University of Calgary. Her experience includes corporate training in retail optical, territory management for Bausch & Lomb, Clinical Consulting with Optos and VP of Training for Eye Recommend, one of Canada’s leading Optometric buying groups. She is an international speaker, author, industry consultant, and business innovator.