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The Art of the Start is considered a classic book on entrepreneurship. It was published in 2010 by Guy Kawasaki, former chief evangelist for Apple and well-known tech entrepreneur and investor. Recently an updated version of the book was released in 2015, hence “2.0.”

I must say that I was pleasantly surprised by how insightful and entertaining this book was. I was worried that it would be a dry step by step manual on how to incorporate a business, but it turned out to be nothing of the sort. Guy Kawasaki instead distils the most practical insights from his career as a corporate executive, investor and entrepreneur into an easy to understand and entertaining narrative.

The topics covered in the book include: self-funding your venture, building a strong team, leadership, developing evangelist customers and leveraging social media to build your brand. I felt that I gained at least one useful insight from each of the book’s 13 chapters which made it well worth my time. I would highly recommend this book to all optometrists and optometry students.

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Fayiz Mahgoub
Associate Editor, Vision Therapy for Fayiz is a fourth-year Optometry student with interests in Vision Therapy, Neuro-Optometry and Specialty Contact Lenses. As a first-year student, Fayiz served as president of his university’s COVD and NORA clubs. He then went on to establish a contact lens club and as well as a sports vision club at Western University College of Optometry. Fayiz has also served as National President of the National Optometric Student Association (NOSA).