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The Art of the Start is considered a classic book on entrepreneurship. It was published in 2010 by Guy Kawasaki, former chief evangelist for Apple and well-known tech entrepreneur and investor. Recently an updated version of the book was released in 2015, hence “2.0.”

I must say that I was pleasantly surprised by how insightful and entertaining this book was. I was worried that it would be a dry step by step manual on how to incorporate a business, but it turned out to be nothing of the sort. Guy Kawasaki instead distils the most practical insights from his career as a corporate executive, investor and entrepreneur into an easy to understand and entertaining narrative.

The topics covered in the book include: self-funding your venture, building a strong team, leadership, developing evangelist customers and leveraging social media to build your brand. I felt that I gained at least one useful insight from each of the book’s 13 chapters which made it well worth my time. I would highly recommend this book to all optometrists and optometry students.

Fayiz Mahgoub
Associate Editor, Eye Care Technology and Vision Therapy for Dr. Mahgoub enjoys sharing his thoughts on a variety of eye care topics as a contributing writer to Eyecare Business Magazine, Optometric Management Magazine, and He also serves as Chief Creative Officer for Defocus Media where he hosts the eye care technology podcast, VisionTECH with Fayiz Mahgoub as well as The ODs on Facebook Podcast. In 2015 Dr. Mahgoub founded the organization Young Leaders in Optometry to bring together the brightest young minds in optometry with the goal of empowering the professional growth of young optometrists and helping them make a positive impact on our profession. Today, Young Leaders in Optometry hosts educational events during optometric conferences to showcase the brightest young leaders in our field. In 2019 Dr. Mahgoub founded Augmented Vision Labs, an eyecare technology company focused on leveraging emerging technologies such as 3D printing, artificial intelligence, spatial computing and cloud computing to enhance the delivery of eyecare.

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