The Art of the Start is considered a classic book on entrepreneurship. It was published in 2010 by Guy Kawasaki, former chief evangelist for Apple and well-known tech entrepreneur and investor. Recently an updated version of the book was released in 2015, hence “2.0.”
I must say that I was pleasantly surprised by how insightful and entertaining this book was. I was worried that it would be a dry step by step manual on how to incorporate a business, but it turned out to be nothing of the sort. Guy Kawasaki instead distils the most practical insights from his career as a corporate executive, investor and entrepreneur into an easy to understand and entertaining narrative.
The topics covered in the book include: self-funding your venture, building a strong team, leadership, developing evangelist customers and leveraging social media to build your brand. I felt that I gained at least one useful insight from each of the book’s 13 chapters which made it well worth my time. I would highly recommend this book to all optometrists and optometry students.