Monthly Columns - Dugout Dirt & From the Editor
Clinical Content
Developing a Dry Eye Strategy with Dr. Scott Schachter
In this episode of the ODs on Facebook Podcast we discuss how ODs can elevate their management of Dry Eye Disease (DED) by incorporating...
Practice Management
What 2019 taught me about goals…
You know that thing that you’ve been struggling with? That thing that you’ve determined will not beat you in 2020? This is YOUR year...
Marketing / Business
Boring But Basic SEO Works: A Brief Case Study on Effective...
In November of 2018, I spoke at EyeInnovate, an eyecare-focused marketing conference that was hosted in LA. My talk was on how SEO can...
Just for Fun
National Spelling Bee & Myopia: The Buzz Around Town
On May 30, 2019, ESPN televised the highly anticipated Scripps National Spelling Bee. The competition was so fierce this year that they were starting...
