Monthly Columns - Dugout Dirt & From the Editor
Clinical Content
The Wild West: Navigating Patients Through Corneal Cross-Linking
Corneal collagen cross-linking (CXL) has increasingly become the hot topic of nearly every conversation amongst corneal experts around the globe. When effective, the procedure...
Practice Management
Three Tips for Effective Sales Inventory Management
After payroll expenses, the cost for frames, lenses, and contacts is typically a large expense for OD practices, and inventory is often a major...
Marketing / Business
Investing In Digital Marketing
Marketing is an investment
When asked how satisfied you are with your website and social media service provider I often hear “they’re great” or “very satisfied”....
Just for Fun
Darkness…
Eye doctors spend a good part of their lives working in dark rooms. When we pick up a retinoscope to assess the vision of...
