Monthly Columns - Dugout Dirt & From the Editor

Clinical Content

Fish Oil or Snake Oil: An Optometrist’s Guide to Omega-3’s

When it comes to patient education and ocular disease management, ODs are often asked the inevitable question “Is there anything else I can do?”...

Practice Management

Survival Of The Fittest: Protect Your Practice From Financial Failure Through...

How confident are you about the financial viability of your practice? According to the SBA Office of Advocacy, about two-thirds of small businesses with...

Marketing / Business

10 Tips For Making Instagram Work For Your Optometry Business

Facebook is still king of social platforms, but Instagram is one of the fastest growing social channels in 2018.  With over 800 million users...

Just for Fun

Some Most Unusual Spectacles: A Holiday Adventure Story

When you collect anything seriously, you develop sources. Eyewear is no different. One of my best was a very old man, with a long...

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